Mobile Player. Students and instructors will be able to access multimedia resources and complete assessments right at their fingertips, on any mobile device. Real-world business chapter-opening cases have been updated with new companies or the latest information. They set a context for learning while also sparking students' interest and providing a unifying theme for the chapter by showing how the economic concepts presented impact a real business.
A Personal Dimension: Economics in Your Life feature in each chapter opener helps students relate to the material. Students are prompted to think about questions posed in this feature as they work through the chapter.
At the end of the chapter, the authors provide answers to these questions. An Inside Look feature at the end of chapters helps students apply economic thinking to current events and policy debates, and have all been updated for the sixth edition. These features consist of newspaper articles that illustrate how key principles have been used by the company featured in the chapter-opening case to make a business decision.
The authors provide an analysis of the article, corresponding graph s , and Thinking Critically exercises. Additional articles and analysis are updated weekly on MyEconLab. End-of-chapter problems have been either replaced or updated and some include graphs for students to analyze.
Content Changes by Chapter Chapter 1: New discussion of whether smart devices will revolutionize health care, along with analysis of how Google is adding to its growing list of technological innovations by partnering with Swiss pharmaceutical company Novartis to develop smart contact lenses to help patients manage diabetes, have been added.
A new Solved Problem examines how managers at medical technology firm OraSure use marginal analysis to make an advertising decision. A new Making the Connection examines how opportunity costs can help us understand why many students have stopped attending college football games.
Chapter 2: New discussion of the manufacturing decisions managers at Tesla Motors face, has been added. An Inside Look discusses the resources Apple has assembled to meet an aggressive plan to develop and produce an electric vehicle as early as Chapter 3: New discussion of the market for smartwatches is included. An Inside Look examines how the Apple smartwatch is inspiring the development of other wearable devices.
Chapter 4: An updated discussion of how Airbnb and the sharing economy affects rent control policy in San Francisco is included. An Inside Look examines why government officials in Malibu, California imposed a tax on short-term rentals of apartments booked through Airbnb. A new Making the Connection looks at why investors expect Uber to be very profitable. A new Making the Connection uses the frequent conflicts between passengers over reclining airline seats to illustrate property rights.
Chapter 6: Now has a revised and updated discussion of the price elasticity of gasoline. A new Making the Connection discusses why Amazon cares about price elasticity. A new Solved Problem shows students how to use the demand and supply model to explain changes in health care spending. A new Making the Connection discusses the increasing importance of health care in the U.
Chapter 8: New discussion of Twitter and the benefits and costs of becoming a publicly owned firm, has been added. A new Solved Problem analyzes why Warren Buffett likes mutual funds, while another discusses whether Dodd-Frank will improve corporate governance.
Firms from Competition? Chapter Updated discussion of a failed pricing strategy at J. Penney is included. A new Making the Connection examines whether Uber is price gouging by charging more when demand for rides is high. A new Making the Connection explains how UPS adopted new technology to deliver more packages with the same number of workers and planes. A new Solved Problem discusses how firms respond to differences in input price ratios. Chapter Now includes discussion on cage-free eggs.
A new Solved Problem examines when managers should shut down an oil well. Chapter Now examines Apple, Spotify, and the music streaming revolution. A new Making the Connection illustrates how clothing manufacturers can segment their sales by using outlet stores. Chapter Discussion of how Rio Tinto Mines has used robots to replace some workers has been added.
Chapter Updated coverage of the debate about tax policy among the presidential candidates is included. Book Preface Students know that throughout their lives they will makeeconomic decisions and be influenced by economic forces. Designed by readallbooks. Download here Download Now here.
Read Now Ads. An emphasis on microeconomic foundations better integrates the study of macroeconomics with approaches learned in microeconomics and field courses in economics.
By following an approach to macroeconomics that is consistent with current macroeconomic research, you become better prepared for advanced study in economics. The 6th Edition captures the latest developments in macroeconomic thinking, applied to recent economic events and developments in macroeconomic policy. With the financial crisis receding, new challenges that macroeconomists and policymakers currently need to address are covered in the text.
Please bear in mind that we do not own copyrights to these books. Penney is included. A new Making the Connection examines whether Uber is price gouging by charging more when demand for rides is high. A new Making the Connection explains how UPS adopted new technology to deliver more packages with the same number of workers and planes.
A new Solved Problem discusses how firms respond to differences in input price ratios. Chapter Now includes discussion on cage-free eggs. A new Solved Problem examines when managers should shut down an oil well. Chapter Now examines Apple, Spotify, and the music streaming revolution. A new Making the Connection illustrates how clothing manufacturers can segment their sales by using outlet stores.
Chapter Discussion of how Rio Tinto Mines has used robots to replace some workers has been added. Chapter Updated coverage of the debate about tax policy among the presidential candidates is included. A new Solved Problem about income mobility has been added. Now includes a new subsection on policies to reduce income inequality. A Real-world Approach to Microeconomics Introductory chapters provide students with a solid foundation in the basics, including marginal analysis and economic efficiency.
In Chapter 4, the concepts of consumer and producer surplus are used to measure the economic effects of price ceilings and price floors as they relate to the familiar examples of rental properties and minimum wage.
In Chapter 8, students get a basic understanding of how firms are organized and how to raise funds and provide information to investors. How entrepreneurs can meet consumer wants and efficiently organize production in a market system is also covered.
Early coverage of policy issues is included, such as: Health care policy Chapters 1 and 7 Rent control and the minimum wage Chapter 4 Air pollution, global warming, and public goods Chapter 5 Government policy toward illegal drugs Chapter 6 Complete coverage of monopolistic competition is included.
A full chapter Chapter 13 is devoted to monopolistic competition prior to covering oligopoly and monopoly in Chapters 14 and It is also located directly after perfect competition Chapter 12 , allowing for early discussion of topics such as brand management and sources of competitive success, so that instructors can cover this important topic without loss of continuity.
The monopolistic competition model introduces the downward-sloping demand curve material usually introduced in a monopoly chapter, helping students grasp the important point that nearly all firms—not just monopolies—face downward-sloping demand curves.
Extensive, realistic game theory coverage in Chapter 14 analyzes competition among oligopolists including Apple, Amazon, Dell, Spotify, and Walmart , helping students to understand how companies with market power make strategic decisions in many competitive situations. Unique coverage of pricing strategy in Chapter 16 explores how firms use pricing strategies to increase profits. Students encounter pricing strategies everywhere and relevant, familiar examples are used to illustrate how companies use strategies such as price discrimination, cost-plus pricing, and two-part tariffs.
Foster Thorough Understanding via a Flexible, Student-focused Approach An accessible writing style brings concepts to life. Each solved problem includes a problem statement, delineated steps to solve the problem, a graph, and a Your Turn feature that directs students to related end-of-chapter problems for immediate practice.
This keeps students focused on the main ideas of each chapter, and prevents them from getting bogged down due to a lack of basic math or word-problem skills. New to This Edition. About the Book Show Students How Economics is Relevant Real-world business chapter-opening cases have been updated with new companies or the latest information.
Foster Thorough Understanding via a Flexible, Student-focused Approach 8 Solved Problems throughout the text provide models of how to solve an economic problem by breaking it down step-by-step. Table of Contents Part 1: Introduction 1. Trade-offs, Comparative Advantage, and the Market System 3.
Externalities, Environmental Policy, and Public Goods 6. Elasticity: The Responsiveness of Demand and Supply 7. Firms in Perfectly Competitive Markets Oligopoly: Firms in Less Competitive Markets Monopoly and Antitrust Policy Public Choice, Taxes, and the Distribution of Income.
Share a link to All Resources. Instructor Resources. Websites and online courses. Other Student Resources.
0コメント