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The company hired an external Human Resources consultant who then redefined the policies to keep them in line with the overall business strategy. A recent satisfaction survey showed that the employees felt that there was a big difference between the aim of the policy and the actual implementation.

However, they are now finding it difficult to handle the new processes that the consultant has put in. To present to the CEO: a. Detail out the Levels of HR Audit you will focus on as well including the reasons for the same and 5 Marks b. A brief note on the steps you will take to audit the company. Commercial banking system and role of RBI 1. Sundarajan Pvt. He visits the bank to get an idea of how the letter of credit works.

You are an operational trainer in a bank. You are asked to prepare a presentation on the various types of fund based credit facility of a bank. Describe the same. The Basel Accords primarily focuses on prudential norms for bank capital under the aegis of which banks are required to ensure adequate capital to cover losses on account of significant risks in their business.

In regard to the above statement answer the below questions. Business Law 1. Explain the types of Alternate Dispute Resolution Mechanisms and differentiate between them? Explain in details two 2 real-life instances where the consumer courts in India have granted compensation due to medical negligence. Please explain the facts of the case and respective decision of the consumer courts.

Ria and Mia are two adult sisters. Ria is the elder sister and Mia the younger one. Both the sisters were orphan but had huge properties bequeathed to them by their now deceased parents.

Mia first got married to Ravi whereupon Ria started living in the same residence with. Ravi and Mia together. Ria met with an accident and lost both her legs, Ravi and Mia started taking great care of her even using their savings to bear medical expenses of Ria. Ria after 2 years thereon decided to gift all her share of the properties to Mia. After 5 years, Mia then conceived a child and found it difficult to take care of Ria. She requested Ria to go to a hospice, where she could be taken care of.

Ria angered by this refused to do so and started living separately with a maid, she demanded that the gift of the properties made by her to Mia should be cancelled.

Mia refused to do so. Assuming you are the judge of the civil court hearing the matter, can you decide on the following questions: a. Whether the gift of properties by Ria to Mia is valid? Whether Ria can oppose and seek for cancellation of the gift? If yes on what grounds under Contract Act, ? Explain with legal provisions in Contract Act, ? The table above provides the life of bulbs for the two manufacturers. You are a quality testing person and are presented with this data: i. Which manufacturer has better performance on the life of bulbs?

What are the different measures you can consider to calculate performance? How would you assess the variability in performance of the two bulb manufacturers? Would your answer to the first question change based on your assessment of the variability in performance of bulb manufacturers? For the data in the table below: 10 Marks i. What do the correlation coefficients of 1, shaded in yellow, indicate?

The highest correlation coefficient is 0. What can you infer from that score about the relationship between the two variables? The two lowest correlation coefficients are 0. The Indian cricket team is visiting New Zealand to play a test series comprising five matches. Further, assuming that the matches are independent of each other, what is the probability that: a. The Indian team will win the series? The team will win all five matches, and that the team will lose all?

Essentials of HRM 1. There is a lot of prominence given to the fact that the processes like HR audit and HR accounting can only be successful if accurate HR information is available. Often it is noticed that employees do not find their performance evaluation quite a progressive experience. Adding to the misery is a fact that most managers will avoid discussing performance issues related to behaviour. There may be a grave concern that is never brought up because the manager is afraid of the reaction or may lack the ability to translate it into the right words.

Rachel joined Shimmer Net a software company as program developer. On the very first day of her joining she was handed over some literature and asked to take notes as well as cues from it which can be utilized at her work. Learning the job role and responsibilities by herself was becoming quite a task so she went to her peers for help when needed.

Rachel was in crossroads and sad hence resigned from her work within two months of joining. The HR department analyzed and came to a conclusion that the prominent reason is lack of induction. What innovative approach should the HR department come up with in terms of Induction?

Discuss 5 Marks b. Explain the purpose of induction that how things could have been different for Rachel if the organisation followed a proper induction pattern. Explain various stages in industry life cycle with examples from passenger vehicles industry in India, with specific comments regarding 1 Product, 2 Pricing, 3 Distribution, and 4 Promotion strategies of market leaders in the current stage of the passenger vehicles industry in India.

Strategic Financial Management 1. The dividend per share is expected to grow at the rate of 8 percent. The market price per share is Rs Preference share redeemable after 10 years is currently selling for Rs 90 per share.

Debentures redeemable after 5 years are selling for Rs 80 per debenture. Calculate the weighted average cost of capital in book value terms. A company is planning to make an investment in a new project for which a new machine has to be installed. Tax rate is 50 percent. Evaluate the project using Discounted Payback period and Profitability Index and suggest whether project has to be accepted or not.

Estimate as the finance manager of the company: a. Value of the Equity of the firm 5 Marks b. Overall cost of capital of the firm 5 Marks. Discuss five key differences among these reporting standards.

Additionally, various accessories costing Rs were also purchased along with the Vehicles which are required to be replaced on a yearly basis. Mehra wants to write off the overall outflow in Income statement Discuss, whether he is correct or not? Discuss the need to differentiate between the capital and revenue items? How these items are to be treated in the financials of the company? Give reasons supporting the same 10 Marks 3.

All India Insurance Company received an insurance premium of Rs 50 lacs on an insurance policy whose coverage extends till the mid of the next accounting year. Additionally, the company has a monthly salary expense of Rs 25 lacs.

For the accounting year ended on March 31, the company paid lacs on account of salary. The salary for the month end is paid in the first week of April Discuss the treatment of both of these payments in the books and disclosures in the financial statements, as on 31st March 5 Marks.

Marketing Management Dolls, Cars, activity kits, board games are toys liked by kids. The company plans to distribute the products across the country. The company plans to target B2B customers by selling bulk quantity to kids based park, play groups. The company has just launched the product and it has hired you to handle the marketing activities of the new launched products.

Explain various ways to segment consumer market. What is the distribution channel that you will use to distribute the product across Indian market? Explain the same with reason. Strategic Management 1. You are the owner of a multi-million-dollar Retail business in India. Which set of corporate strategies will you explore? Which Market Location tactic would you plan to choose to take on other automotive rivals in this space? Justify with reasons? You are the Head-Manufacturing of Godrej Industries.

You are planning to set up a brandnew Manufacturing plant at a village in rural Maharashtra. An entire generation of Indian TV viewers grew up on some terrifying advertising. Cease Fire commercials had conflagrations breaking out in urban settings as householders went about, oblivious. And then there was the ad for Saffola, full of ambulance lights and sirens, panic-stricken faces and heart rate monitors.

And the strategy worked with Saffola. Someone with fore- sight chose to do fear oriented ads and the rest, as they say, is history. Over the years, Saffola realised merely scaring consumers into buying was perhaps not the best strategy. From fear it moved to convincing at risk consumers to adopt better, healthier practices. However, consumers and the category were moving a lot faster than the brand. Saffola has the credibility required for consumers to comfort- ably place its products on the dining table.

Besides, through variants like flavoured oats — a category that Saffola claims leadership in — the brand can comfort- ably ride the everyday health wave. The brand is meeting the challenge with new blends like Aura a combination of olive and flaxseed oil. On the communication front, Saffola has moved past its scare mongering on TV.

It runs its own website fitfoodie which has healthy recipes of traditional favourites ratified by nutritionists and dieticians. Under Saffolalife, an initiative begun in , the brand pro- motes healthy lifestyles and organises heart health checks.

We are strongly positioned on proactive and preven- tive heart health, and these conditions have to be met. Today, everyone is conscious of being healthy.

But the 30 year and younger demographic are willing to pay premium. Brands need to change with the world. Bollywood star Salman Khan is returning to the cola space after a gap of three years, this time to endorse brand Pepsi, a move that has surprised a few experts. The two-year deal is estimated at Rs 15 crore, two external industry officials said. A PepsiCo spokesperson confirmed the signing up of Khan as new brand ambassador of Pepsi but declined to confirm the financials of the deal.

With music and dance covered, next up was cricket. There the swag symbol took center stage in stadiums and on TV screens. Alagh believes the use of social media allows these companies to keep chatter alive around their main brands. Through the campaign Pepsi can be seen talking to millennials in their language. The Endgame For categories like beverages, and particularly colas, distribution is the make-or-break game.

Hair oil and edible oil maker Marico will enter the Rs 4,crore skincare market in the country by extending its two-decade-old coconut hair oil brand, Parachute, to body lotion and other skincare products, a person directly involved with the development said. First off the block will be a body lotion at entry-level pricing to compete in the mass segment, the person said on condition of anonymity. Analysts and industry watchers say the success of the move will depend on how much marketing and distribution muscle Marico can infuse in the brand.

The success of extensions of strong brands is not always certain. Marico so far has had limited success with brand extensions. But that did not succeed. But Parachute Advansed has various haircare variants like styling products and after-shower gels.

Marico has a skincare presence with its Kaya skincare clinics. But it does not have a presence in the packaged skincare segment. Evaluate the brand extension strategy of Parachute. Comment on the success probability of the brand extension and the potential benefits to the parent brand?

Consumer Behaviour 1. It has become increasingly difficult to get the attention of and impress consumers. In terms of consumer perception, what is the relationship between sensory adaptation and absolute threshold? Name 3 ways in which marketers are overcoming the challenge of sensory adaptation.

Pooja is a stationary enthusiast. She loves collecting antique fountain pens, limited edition notebooks, state-of-the-art mechanical pencils, post-it notes in rare shapes, etc. She has an extensive collection of stationary which she has proudly built over many years.

What is Fixated Consumption and Compulsive Consumption? What are the characteristics of a fixated consumer and a compulsive consumer? Which of the 2 behaviours is Pooja exhibiting? Using an example, explain the 4 elements of Consumer Learning. Gifting is an interesting aspect of Consumer Behaviour because gifts represent more than ordinary purchases. They are associated with important and special events e.

What are the different types of Gifting behaviours consumers may exhibit? Corporate Finance 1. ABC Ltd. Calculate Earnings per share for plan 1 and 2 and suggest which one is better.

Comment whether project should be accepted or not. Enumerate the steps of calculation of NPV. The following information is given for Alpha Ltd. Custom Shipping and Insurance 1. There is a campus interview to select a prospective Manager for Import and Export Dept for a company.

You have been shortlisted for the interview. The interviewer asks you to explain The Customs Act You have to inform the total number of chapters, no. Your company got a voluminous order to export iron pillars, girders, and accessories made of iron to construct a tower in Muscat. This is break bulk and all items have to be sent in loose condition. Your company decides to charter a ship for this and the selection of correct option of charter party agreement.

Management informs you that the ship will go to Muscat and return and they need the ship for a specific period of days. Kindly suggest a right type of charter with proper reasoning for your selection. You have exported 2 x 20 feet containers from Chennai to Singapore by sea. You have received an information from the shipping company that your both containers have been thrown into the sea along with some more exporters containers to save the ship from sinking.

Your company shocked to know this and asked you to find out whether the shipping company can take such action and asked the following queries: a. Is there any clause under which goods can be thrown into the sea by the captain of the ship? Who will compensate the loss of these two containers?

Customer Relationship Management 1. Justify your views with valid examples from the industry. Frame the 10 most critical criteria to develop a rich customer profile in your industry and specify the source of data collection for the same with appropriate examples.

Aditi works in the US for a biomedical organization. They have clients located in different parts of the globe. Off late one of their most loyal clients from the Europe has been expressing their concern over service issues faced by them.

Next quarter their contract ends and will be time for renewal. Aditi is unsure whether they will be able to sustain the business from their European client. As per your understanding analyze the course of the relationship between the customer and the supplier in the above scenario?

What hampers trust and commitment in a relationship and how can it be maintained? Export Import Procedures and Documentation 1. Your organization would like to import a machinery under EPCG scheme.

Please give a write up on this to the Management based on your knowledge. You have joined a company as head of Export Import Dept. This department is a new dept for the organization. As soon as you joined the company, you have been given a first assignment of getting Importer Exporter Code certificate for the company.

Management asks you to give a write up on the requirements to obtain IEC certificate and documents required from various departments to complete this process. Give a write up and specifically mention the documents required so that company can assist you to complete the process. You are working in a Freight Forwarding dept and organizing an export by sea. This is a break bulk shipment. Boss wants to cross check your knowledge before sending you to seaport and asks the following queries: a.

When this is issued? Financial Institutions and Markets 1. Rajeev Mehta was the Chairman of Topaz Bank. The bank was earning fairly well and shareholders were receiving regular dividends. The market price of their shares was performing well. Mehta expected that the market share of their bank would rise once the takeover is announced in the public.

Being a part of the bank, Rajeev was not allowed to buy shares of Topaz bank. He called one of his wealthy friend Rashid and asked him to invest Rs. He earned a profit of Rs. He gave Rs. Sanjay Nehra and kept Rs. On regular inspection and by conducting enquiries of the brokers involved, the Securities and Exchange Board of India SEBI was able to detect this irregularity.

In context to the above situation identify and elaborate the functions that were performed by SEBI. In the light of this statement elaborate on the money market and its features. Kumar wants to invest his saving in mutual funds. However, he is completely unfamiliar how to go about it. He approaches you, a wealth advisor in the bank where he holds his savings account. Explain him the basics of mutual fund and describe any five kinds of mutual funds which are available in the market.

Enumerate the advantage and disadvantages associated with investing in the mutual fund. According to you in that situation what is your strategy to narrow down the BoP with USA, give step-by-step action plan to achieve this objective. To help Indian exporters, Government of India under Ministry of Commerce has well established Export Promotion Councils in different segments of the industries, they are fully focussed on helping Indian exporters.

Explain how the Indian economy became vibrant post explain with top changes taken place during that period which benefited faster GDP growth. International Business 1. Being an exporter of garment house, discuss how letter of credit can be used for processing export contracts. Alphabet unit Google was hit with a record-breaking 4. EU antitrust regulators accused it of abusing the dominance of its Android smartphone operating system by blocking rivals.

Sept - Almunia says he will not be able to wrap up the Google case before his mandate ends in October. Discuss how the legal aspects of business environment impacting Google in Europe.

Discuss all the other aspects of the business environment that provide complexity to international business operations like cultural aspects for companies engaged in International business. International Marketing 1. You are a strategy manager at Dassault, one of leading manufacturers of defense equipment. However, your boss wants to set up a new venture in Brazil. Please justify using Business Environment why you would like to set up in India instead of Brazil. You are the CEO of a competing brand of Starbucks but claim to offer more value for money.

Your products cost less than Starbucks. You have also decided to enter India after seeing success of Starbucks. Evaluate any 3 entry options to enter into India. Lemon Tree operates mid-premium hotels in India and position it for cost conscience corporate travelers.

Suggest what should be their pricing strategy for the European market. Suggest the possible brand positioning for their European market. Operations Management 1. What are the key factors that firms consider while designing a facility layout?

List five major factors. What kind of layout is best suited for a Pharmaceuticals manufacturing firm? Indian Railways is a name synonymous to an operational activity at a large scale. Give your views on the following aspects of Indian railways a. What should Indian railways do to make this system world class? Organisational Theory, Structure and Design 1.

SmallSoft Ltd is a technology giant which over the years had built a huge organization, servicing customers globally. However, the last decade saw them being taken over by smaller, more agile organizations.

The Board realized that the current way of working would not help them retain their growth or their profitability and hence they decided to go in for a changed strategy. A new CEO was brought in, who quickly realized that the organization was stuck in the past ways of doing business and that its vision and mission were now redundant in the current technology scenario.

Also, the teams were working in silos and the company structure needed to be integrated. She has asked your help as the Head HR help transform the company and drive this change.

Jahazi Company is a company that is into operating boats for leisure cruises in Kerala. The owner of this company, Mr. Nair, now wants to move into International waters by setting up a base in Singapore, to provide these services in South East Asia. Your firm has been tasked with doing an External Analysis prior to the move. Funky TV is a music television channel that is very popular amongst youngsters. It is considered a fun channel and has a great brand recall value, but due to high content costs and other expenses, it is not very profitable.

The channel is successful because of the new formats and interesting ideas it keeps introducing regularly on air. The employees are mostly in the age group of There are a few other employees from older age groups as well. The company prides itself on being a Crazy and Cool workplace. Each employee at the time of joining is given decorating material and lots of colorful paper to help them decorate their workplace. This is an open office layout.

All employees including the senior management sit in the same area and there are small meeting rooms for people who wish to have a quiet conversation. Every evening at 6 pm, one employee is randomly selected by draw of lots and gets to choose a playlist to play on the public address system.

There is no dress code and employees are inspired to discover their individual style. The employees are encouraged to speak their mind, share their ideas and disagreements are considered healthy. Managers avoid taking unilateral decisions and prefer to have a consensus-based approach.

The culture is also such that it attracts talented people from across all walks of life. The current channel programming in charge was a professor of physics before he joined the channel. Though the company faces stiff competition in the music television space and is not the best paymaster, it still has low levels of attrition. What is the Function of culture? Give example from the case to show the function of culture for the employees of Funky TV.

Sales Management 1. Bajaj Electronics administers a Quarterly performance review for all its sales employees. The below mentioned table provides the number of sales calls done by the sales people for the month of Oct- Dec You are the Area manager in charge of their performance. The performance standard set by the company is that every sales person must do sales calls in every quarter.

Name of the executive No. Tapan Jeetendra 87 Saurabh Bhaskar 92 How will you evaluate the performance of the sales executives as an Area Manager? What are the steps you can take to improve the performance? Study and prepare the sales organization structure of these two companies. Raymond Fibres Ltd is a fibre making company in India.

They are predominantly in fashion wear from men and women. The fibre market is divided into natural and synthetic fibres. The company has 5 plants in India and employs over sales people.

The company competes with the Reliance group which is one of the leading synthetic fibre makers along with some global players such as DuPont. However, the company has been hit with the economic slowdown in the country. To make things worse, cheaper imports of fashion wear from China and e-commerce has affected store sales. The sales people in the company are feeling demotivated. The sales people have put pressure on the top management to improve their salary. What alternatives will you suggest to the top management to improve the salary plan to the sales employees?

What are some of the non-financial tools of motivation that you can use 5 Marks. You have recently joined in as the Head of a Public Sector Bank? Design strategies to help reduce the Customer Complaint barriers. What Service recovery tactics will you leverage on to tackle customer complaints. Provide examples from an IKEA perspective. Taxation- Direct and Indirect 1.

Leo Messi, a football player visits India for days in every financial year. This has been his practice for the past ten years.

Explaining the conditions to determine the residential status, find out his residential status for the assessment year Also, comment on whether he is resident but not ordinarily resident during the previous year 10 Marks 2.

GST has made tax structure simple and clear. It brings better compliance and ensures more transparency in business affairs. GST has facilitated desired competition and coordination between central and state authorities. Discuss any five points highlighting the benefits of GST. Abraham is one of the whole time director of Sidha Shila Group of companies He receives Rs per month as sitting fees from the company for the financial year.

He is also an active partner in Sankalp LLP limited liability partnership from where he receives Rs as salary per month for the financial year Discuss about chargeability of such income in the hands of Mr.

Abraham, for the financial year 5 Marks 3. The company provides an interest free loan to Mr. Mohsin for three years. The loan amount was Rs for medical treatment in respect of tuberculosis Discuss with suitable reasons, the value of the benefit to the assesse resulting from the interest free loan provided by the company to Mr. Explain yield curves with the help of India GOI bond yield curve. Explain the relationship between the bond prices, yield and duration.

Explain duration GAP analysis in banks. Calculate the duration Gap of the following excerpts from the balance sheet of a bank. Also calculate the impact on the equity of the bank in the different interest rates scenarios. As of March , 26 urban cooperative banks UCBs were placed under directions of the central bank for putting depositors at risk, thanks to mismanagement or fraud.

This means operations are restricted deposits are stuck lead to chaos among depositors for their hard earned deposits. What are the various risk faced by the banks? Elaborate how risk management norms Basel norms for e.

What are the reasons that such default happened in PMC bank? Do you think this can be avoided if proper risk management has been implemented by the bank or RBI? India has one of the lowest Insurance penetration rates in the world. Present an article in front of the board members on the future of health Insurance market in India and how this company would contribute itself in creating awareness among the people about the health insurance.

Kiran is appointed as a life Insurance Agent in a renowned Insurance company. In order to acquire and expand her client base she is required to prepare a presentation on the needs for buying life insurance policy. Discuss the Needs for buying the life Insurance Plan in her presentation.

Shyama after completing her MBA from a renowned college got placed as an assistant manager in a Risk Management Department of an Insurance firm. She is required to discuss the various techniques of Risk Management. Help Shyama with the same. The company was planning to expand and have its presence in foreign countries as well.

The firm wanted to borrow funds from international market. Suggest any five sources of funding from the international market. Is perfect hedging possible with the futures contract in this case? Assume lot size as units.